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Privacy Policy

Wessex Fluid Power UK Ltd

Wessex Fluid Power UK Ltd is committed to safeguarding the privacy of our customers, business partners, and users who provide us with their personal information both offline and online. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.wfpuk.co.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. This is referred to as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device, often including an anonymous unique identifier. Learn more or disable cookies at www.allaboutcookies.org.
  • Log files – Track actions on the Site, collecting data like IP address, browser type, ISP, referring/exit pages, and timestamps.
  • Web beacons, tags and pixels – Electronic files used to record browsing behaviour on the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect your name, billing and shipping address, payment details (such as credit card information or PayPal), email, and phone number. This is referred to as “Order Information”.

Together, we refer to “Device Information” and “Order Information” as “Personal Information”.

How Do We Use Your Personal Information?

We use Order Information to:

  • Process and fulfil orders (including payment processing, shipping, and providing invoices or confirmations)
  • Communicate with you
  • Screen for fraud or suspicious activity, and
  • Provide marketing information in accordance with your preferences.

We use Device Information to:

  • Detect and prevent fraud (e.g., by analysing IP addresses),
  • Improve and optimise our Site (e.g., analytics and usability enhancements),
  • Support targeted advertising and ensure relevant content is shown.

Sharing Your Personal Information

We only share Personal Information with essential third-party providers. For example:

We may also share your information as required by law (e.g., legal requests, subpoenas), or to protect our legal rights and obligations.

Behavioural Advertising

We may use your Personal Information to deliver targeted advertisements or marketing communications we believe may be of interest to you. To understand more about how this works, visit the Network Advertising Initiative’s page.

You can opt out of targeted advertising through your browser settings or your social media ad preferences.

Your Rights

If you are a UK or EU resident, you have the right to:

  • Access the personal data we hold about you
  • Request correction, update, or deletion of your personal data.

To exercise these rights, please contact us using the information below. Note that your data may be processed outside the UK/EU, including in the US or other jurisdictions where our service providers operate.

Data Retention

We retain Order Information for our records unless and until you ask us to delete it. This helps us comply with legal obligations, settle disputes, and enforce our agreements.

Changes

We may update this Privacy Policy to reflect changes to our practices or for legal and operational reasons. Please revisit this page for the latest version.

Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or how your data is handled, please contact us at:

Wessex Fluid Power UK Ltd
RE: Privacy Enquiries

Email: sales@wfpuk.co.uk
Address: 7 Kingdom Close, Fareham, Hampshire, PO15 5TJ